Story-Selling
Differentiation is a key challenge, especially when our customers are overwhelmed with information and choices. Storytelling is essential to express the value of our product, our brand, or even ourselves. Tiptop’s Story-selling workshops helps you and your team tell your story that connects with your customers emotionally.
Outline:
- Understanding consumer psychology, motives and buying behaviour
- Rising importance of selling values
- Steps in Story-Selling
- The essence of a good story
- How to excel in telling personal, product and brand stories
